Due to the poor promotion this single had, most of us were expecting low sales the first week.
In the end, fight became the worst selling single in YUI’s career.
1 208,039 Kanjani?
2 154,042 EXILE TRIBE
3 53,860 AKB48
4 46,827 C-ute
5 41,269 YUI
Source: Oricon
Click to enlarge
Source: http://blog.livedoor.jp/ustan777/
Most of us blame Stardust Promotion, YUI’s management agency, for the bad result.
The lack of planning, poor promoting campaign, poor (not to say non-existing) contents in the single’s Limited Edition was a trend repeating over and over since YUI came back from her hiatus. They thought their good luck would last forever, but the bubble bursted and these are the results.
I honestly hope Stardust will start taking their job seriously for the next release, otherwise they should be replaced for a more competent team.
The numbers speak for themselves, but in case they haven’t realized our disappointment, I think it would be nice if we all leave a little complaint in YUI-net’s Message Board.
The discussion is still under development in the forum as well.
